Tradie
Tradie is an Australian brand that specialises in comfortable and durable underwear for men and women. The brand was founded by Paul and Mark Callister in 1996 in Melbourne, Victoria. They aimed to create underwear that could withstand the demands of physical work and provide long-lasting comfort. Tradie Underwear gained popularity for its focus on quality, affordability, and designs suited for the Australian lifestyle. Tradie's range has expanded to include socks, workwear, and accessories.